While Morland cigarettes were James Bond’s regular choice when in London, he did switch briefly to Duke of Durham King-sized in Thunderball while cutting down to ten a day, and even smoked a cheroot in Moonraker.
And in The Man With The Golden Gun Senior Service becomes the James Bond cigarette brand as he cuts down on his habit as part of his post-brainwashing recovery, missing his daily target of twenty-five by five; not bad considering his previous intake of nicotine.
Given that his regular habit was sixty a day the regular James Bond cigarette supply was soon depleted as soon as he was sent on a mission overseas. Morland cigarettes finished, 007 would be forced to smoke a local brand instead.
A number of brands are mentioned by Ian Fleming, which he no doubt field tested during his own visits in the field, which are noted below:
Some of these brands are still popular today, but a number are untraceable online and, like Morland’s, are presumably no longer available.