Heineken

Daniel Craig has been shooting a television commercial in the Catalan town of Cardona, north-east Spain, according to a local news report. However, his appearance in evening wear prompted at least one US website to speculate that he was shooting Bond 25 already. Residents of the historic centre of Cardona were informed last week of […]

Want to know what 007 drinks in SPECTRE? Here we take a look. James Bond has been associated with booze ever since Ian Fleming first set about writing Casino Royale. While the Vodka Martini has become synonymous with 007, Bond consumes a variety of drinks. While this is particularly true of the books, it is true of […]

I don’t know what you think about this but the tone of this Heineken is odd for me. It’s very tongue in cheek, recalling the Roger Moore era rather than Daniel Craig’s films. And the the appearance of some familiar looking action, props and characters from various eras make it rather a curious piece. What […]

Daniel Craig makes a couple of fleeting appearance in the new Heineken ad, which used the James Bond theme and many familiar 007-related elements. A CGI Joseph Wiseman appears as Dr No. It took a number of viewings to understand what was going on at the beginning – originally I thought that Craig morphed into […]

Earlier in the year there was some controversy when it was announced that for the first time ever, James Bond would drink Heineken on screen. The huge debate was wildly overdone as 007 drinks beer on several occasions in the books and memories are short, as he was seen drinking a bottle of beer in Quantum of Solace. And anyway, rather than ditching his vodka martinis, rest assured that he’ll be drinking both in Skyfall when released next month.

Back in April much of the media hysterically reported that James Bond would drink Heineken in Skyfall and was ditching his traditional looking martini. As we reported at time, just because of the Heineken product placement deal, it was unlikely that he wouldn’t drink a vodka martini too. Now director Sam Mendes has gone on […]

Why it doesn’t matter at all that 007 will be seen drinking Heineken in Skyfall. The recent announcement that James Bond would be seen drinking Heineken beer in Skyfall created headlines around the world, with much of the media reporting that was swapping his vodka martinis for beer. In fact, the most likely scenario is […]

I was recently interviewed by Brent Bambury for his radio program “Day 6” on Canada’s CBC Radio 1 following the announcement that James Bond would be seen drinking Heineken beer in Skyfall and much of the media reporting that 007 was ditching vodka martins for beer. Follow the link below to listen to the interview, […]

Heineken is to run a major advertising campaign around Skyfall, including making an appearance in the film according to an article in AdAge: In the movie, Bond will swap his trademark martini for a sip of the brew — at least in one scene. The integration, which will include Bond images on packaging, marks the […]

Amsterdam, February 8, 2012 – HEINEKEN today announced that it has extended its 15 year partnership with the James Bond franchise. It will introduce an unprecedented and innovative global marketing campaign to support the launch of the new film SKYFALL. This is the 23rd film in the James Bond series, and the 6th consecutive James Bond film […]