Heineken is to run a major advertising campaign around Skyfall, including making an appearance in the film according to an article in AdAge:
In the movie, Bond will swap his trademark martini for a sip of the brew — at least in one scene. The integration, which will include Bond images on packaging, marks the largest activation in the brand’s 15-year partnership with the 007 franchise, according to the brewer.
Read “Brewed, Not Stirred: Heineken Plans Major Integration With Bond Flick” at AdAge
I want to see a damn martini somewhere in the movie…