Brewed, Not Stirred: Heineken Plans Major Integration With Bond Flick [AdAge]

Heineken is to run a major advertising campaign around Skyfall, including making an appearance in the film according to an article in AdAge:

In the movie, Bond will swap his trademark martini for a sip of the brew — at least in one scene. The integration, which will include Bond images on packaging, marks the largest activation in the brand’s 15-year partnership with the 007 franchise, according to the brewer.

Read “Brewed, Not Stirred: Heineken Plans Major Integration With Bond Flick” at AdAge

Like this article? Join our free 007 newsletter and get the latest news on James Bond by email.

One Response to “Brewed, Not Stirred: Heineken Plans Major Integration With Bond Flick [AdAge]”

  • Ava Adore

    I want to see a damn martini somewhere in the movie…

Tags: , , ,