Brewed, Not Stirred: Heineken Plans Major Integration With Bond Flick [AdAge]

Heineken is to run a major advertising campaign around Skyfall, including making an appearance in the film according to an article in AdAge:

In the movie, Bond will swap his trademark martini for a sip of the brew — at least in one scene. The integration, which will include Bond images on packaging, marks the largest activation in the brand’s 15-year partnership with the 007 franchise, according to the brewer.

Read “Brewed, Not Stirred: Heineken Plans Major Integration With Bond Flick” at AdAge

David Leigh founded The James Bond Dossier in 2002. A fan of 007 since the age of 8, he is also author of The Complete Guide to the Drinks of James Bond. You can order a copy here if you don't own it already.

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One Response to “Brewed, Not Stirred: Heineken Plans Major Integration With Bond Flick [AdAge]”

  • Ava Adore

    I want to see a damn martini somewhere in the movie…