Danjaq is no longer the name behind 007, with a new company now holding Bond’s identity.
When Amazon was handed the creative wheel of the James Bond franchise on 20th February 2025, one detail was buried beneath the headlines: Barbara Broccoli, Michael G. Wilson, and Amazon MGM Studios had agreed to form a new entity to oversee Bond’s intellectual property. What that entity was called remained a mystery—until now.
It appears that entity is the rather unimaginatively named London Operations, LLC, a newly active company registered in Culver City, California. And in recent weeks, the fingerprints of this quiet newcomer have started to appear across the Bond universe. A flurry of copyright and trademark registrations—including the names James Bond, Shaken Not Stirred, and the iconic 007 gun logo—now list London Operations as the claimant. The move signals not just a change in legal stewardship, but a tightening grip by Amazon MGM over every aspect of Bond’s brand identity.
The first Bond product to publicly reference London Operations is likely the Thunderball: 60th Anniversary Remastered and Expanded edition, released by La-La Land Records and produced by Neil S Bulk. For decades, the copyright were held by Danjaq, the legal guardian of Bond’s film legacy since the 1960s. Danjaq was traditionally the central hub through which licensing, production, and branding all passed. Now, with London Operations stepping into the legal spotlight, Danjaq is no longer Bond’s gatekeeper.
There has been no official statement from confirming the exact structure or purpose of London Operations. But the pieces align too neatly to ignore. The company’s Culver City address is the same as Amazon MGM Studios, and its presence in key Bond-related filings suggests it’s more than a legal shell.
It’ll be interesting to see how Amazon and company will SCREW-UP the entire Bond franchise.
The fact that they digitally removed the handguns from the publicity images of various Bonds to promote their streaming service says a lot.
At this point in my life, I don’t care what happens to the James Bond character. I haven’t even seen “No Time to Die”. The first time since 1964 I haven’t seen a Bond movie in a theater. I have just grown bored with the whole thing.
I’ll stick to watching all the films up to “Casino Royale”(2006) on Blu-ray. Anytime I wish to do so.
It’s a very dangerous time for Amazon and the custodian of the most famous franchise in the film industry. Whilst I congratulate them on De Vi as a new director, it’s paramount that given the demise of 007 in NTTD, there is a great swell of opinions I believe in the hope that BOND 26 can catapult the faithful in a direction to continue the tradition of Sir Sean Connery. I personally remain optimistic and sincerely wish the chosen acolytes god’s speed in the job of a lifetime.
Looking to the future of 007 is not a sure thing. NTTD’s ending ripped the fans a shocker. Bond was a type of hero and saved the world many times. How in the world could such a ending be allowed. All we as followers can do is wait and see does 007 come crawling out from under all the rubble, I for one hope so. But as we all feel it does not look good and none of us have the crystal ball to tell us any way shape are form that there just might be a chance. To many it is RIP 007.