Skyfall and James Bond’s 50th anniversary used to launch new British tourism campaign [Mail Online]

A new advertising campaign kicks off this week using James Bond to boost tourism to Britain. The campaign will kick off this week to coincide with Global James Bond Day with the slogan ‘Bond is GREAT Britain’ with print advertising and billboards in 21 countries such as Australia, Brazil, Germany and the US. A television ad will also be aired in those countries, which you can view below.

Read “Skyfall and James Bond’s 50th anniversary used to launch new British tourism campaign” at Mail Online

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