For your highbrows only! Car and watch makers pay millions for plugs in Bond films… but for literary magazine it’s free [Mail Online]

While the James Bond films are famous for the large product placement deals on the last few pictures, not every product that makes it onto the screen has a sponsorship deal attached. The owners of Lillet Blanc, for example, received an unexpected boost in demand for Kina Lillet when it was featured in Casino Royale.

The latest product to receive a free plug, according to the Mail Online at least, is the Literary Review. According to the article:

So keen were the film’s makers to paint a rounded picture of M, the fictional head of MI6 played by Dame Judi Dench, that they approached the magazine’s publishers for permission to use it.

The October issue of the magazine is set to appear in M’s flat so make sure to grab a copy while they’re still available.

Read “For your highbrows only! Car and watch makers pay millions for plugs in Bond films… but for literary magazine it’s free” at Mail Online

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