It has been confirmed by Marketing Magazine (via Skyfall007Fan) that Coke Zero will once again run a 007 themed campaign to coincide with the release of Skyfall. The article says that the campaign is expected to start in September and involve digital and online activity. White Stripes frontman Jack White caused some controversy back in 2006 when he expressed disappointment that his Quantum of Solace theme song was first heard when the Coke Zero advert aired, so it will be interesting to see whether the same thing happens this time round.
Read “Coke Zero partners James Bond for Skyfall activity” at Marketing Magazine
