Carmakers race to put Bond inside their wheels [Variety]

Variety’s look at 50 years of James Bond films includes an article on the cars of James Bond, including the Aston Martin DB5 that will appear, once again, in Skyfall. The article discusses how Aston Martin was ditched in favour of BMW for three films, noting:

Germany’s BMW locked down a pricey three-picture product placement pact starting with 1995’s “GoldenEye,” which helped launch its Z3 roadster.

Sales quickly took off after the film’s bow, encouraging BMW to promote its other sedans, sports cars and motorcycles through “Tomorrow Never Dies” and “The World Is Not Enough.”

It goes on to talk about how Ford secured a deal starting with Die Another Day that included Aston Martin, and that Jaguar-Land Rover will feature prominently in Skyfall thanks to a product placement deal with parent company Tata.

Read “Carmakers race to put Bond inside their wheels” at Variety

David Leigh founded The James Bond Dossier in 2002. A fan of 007 since the age of 8, he is also author of The Complete Guide to the Drinks of James Bond. You can order a copy here if you don't own it already.

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