Borders will celebrate the launch of the brand new James Bond novel Devil May Care in style this weekend with a series of activities in its bookstores.
To mark the centenary of the birth of Bond creator Ian Fleming, author Sebastian Faulks has been commissioned by The Ian Fleming Estate to write a brand new action-packed Bond adventure. Borders are celebrating its release of Devil May Care with their very own James Bond Day on Saturday 31st May.
Events to mark the launch of the novel will be taking place in stores nationwide, including roulette wheels and competitions for Bond-inspired breaks and DVDs.
There will also be some jaw-dropping activity synonymous with Bond’s extraordinary lifestyle. Customers in the London Oxford Street store and Glasgow’s Buchanan Street branch will be amazed by James Bond abseilers – in tuxedos, of course – who will scale the store’s front before presenting copies of Devil May Care to lucky customers. For every guy (or girl) who has dreamt of Bond’s fast-living lifestyle, both Oxford and Cambridge stores will also install twin-racer Aston Martin simulators running fastest-lap competitions.
And at 1pm this Saturday Border’s Oxford street store will host a book signing with the stunning supermodel, Tuuli – cover girl of Devil May Care.