The success of Skyfall meant it was always going to be a tough act to follow. In the UK it became the top grossing film of all time, reaching £103 million. Worldwide it went on to be the first Bond movie to break through the $1 billion ceiling.
It had a few things on its side giving a helping hand. 2012 was marked by events celebrating the fiftieth anniversary of the James Bond films. London had recently hosted the Olympics to great success. James Bond himself had dropped – with the Queen – to the opening ceremony.
Cool Britannia was back.
And what better way to top all that off with a UK-centric Bond film that opened to overwhelmingly positive reviews?
In contrast, SPECTRE would have an uphill struggle. Or that was the conventional thinking.
Instead, in the UK at least, the new James Bond film is storming ahead.
SPECTRE earned £4.6 million on Monday, some way behind the £6.2 million opening for Skyfall. But whereas Skyfall opened of a Friday with a full day of screenings, screenings of SPECTRE started fifteen minutes after the première began. That left time for cinemas to show the film just once in its entirety.
Tuesday saw SPECTRE bring in £6.3 million, the best ever Tuesday in the UK and ahead of Skyfall‘s opening day. And Wednesday’s ticket sales set a new record for Wednesday too at around £6 million to take SPECTRE to £16.8 million.
At the time of writing there are no figures for Thursday, but the weekend should benefit from second viewings on top of those who are still to see SPECTRE for the first time.
Watch this space for for updated box office details as they are released.