Bear, Teddy Bear. I did NOT see this coming!

I know 2022 is still young but I’m fairly certain you’ve had it drummed into by now that this year marks the 60th anniversary of the James Bond film series from Eon Productions/MGM.

And, with the franchise owners increasing appetite to capitalise on the films through official merchandise via the 007 Store you might expect some product tie-ins for the 60th anniversary. It’s a long time for one film series to be still going, and very successfully too.

So what might we expect to mark the 60th anniversary?

  • A new boxset release of the new films?
    Seems likely.
  • A re-release of Corgi’s Aston Martin DB5?
    Why not?
  • A special edition Aston Martin?
    That seems inevitable.
  • More Bond inspired clothing, sunglasses, t-shirts?
  • A 60th anniversary teddy bear.

But today that last item is exactly what has been announced. And, as you might expect, at £279 it’s not exactly cheap.

Okay, so it’s made by Steiff and available in a numbered series of just 1,962 (geddit?). You’ll also have to wait until June for delivery.

Now, if they had made Mathilde’s dou dou available I could see the logic. But I don’t recall seeing a teddy bear in a Bond film ever.

What do you think?

David Leigh founded The James Bond Dossier in 2002. A fan of 007 since the age of 8, he is also author of The Complete Guide to the Drinks of James Bond. You can order a copy here if you don't own it already.

2 Responses to “Bear, Teddy Bear. I did NOT see this coming!”

  • tinzero

    I’m not a fan of tie-ins that have no relevance to the films. Far as I can recall, I didn’t see Bond with a teddy bear in any of the 25 films. Might have made more sense to release the crocheted rabbit that we saw Mathilde carrying.
    EDIT: I just read your last paragraph. Great minds think alike!

  • David Leigh

    Yes, I don’t like these tie-ins at all.