Product Placement

The Daily Mail has published an article about product placement inSkyfall. The article, which includes a new photo of Daniel Craig with a bottle of Heineken in his hand, says that Bond fans are likely to be shaken and stirred by this exclusive photo as it suggests that Bond has swapped his vodka martinis for […]

How product placement in the James Bond movies is not a modern phenomenon

A deal struck between MGM and Sony will see a third of the budget for Bond 23 to come from product placement deals, some $45 million according to The Australian. Of course, the James Bond films are no stranger to such deals, which in the past have included BMW, Brioni and Omega and a deal […]