Why it doesn’t matter at all that 007 will be seen drinking Heineken in Skyfall. The recent announcement that James Bond would be seen drinking Heineken beer in Skyfall created headlines around the world, with much of the media reporting that was swapping his vodka martinis for beer. In fact, the most likely scenario is […]
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I was recently interviewed by Brent Bambury for his radio program “Day 6” on Canada’s CBC Radio 1 following the announcement that James Bond would be seen drinking Heineken beer in Skyfall and much of the media reporting that 007 was ditching vodka martins for beer. Follow the link below to listen to the interview, […]
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Heineken is to run a major advertising campaign around Skyfall, including making an appearance in the film according to an article in AdAge: In the movie, Bond will swap his trademark martini for a sip of the brew — at least in one scene. The integration, which will include Bond images on packaging, marks the […]
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